www.mccusker.co.ukBe more expressive and increase your market share
with Digital Display & Online Design…
work smarter not harder, call us today on 0141 810 3933
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Pointing you in the right direction is what we do at McCusker Graphic Media? Digital media is all around us and it’s important to recognise its impact when strategically placed. It offers an opportunity to complement and reinforce your traditional media footprint with dynamic, eyecatching, animated promotions.
Typically the most common example of this is in the form of an animated banner on a website, perhaps not unlike the one you see above which introduces this page. Other examples include on-site dynamic digital displays in airports, train stations and premier shopping centres as well as digital display advertising at trade events and conferences in exhibition centres around the world.
Integrate digital advertising into your media mix for increased impact
Whether you require the design of animated banners to integrate into an existing website or the design of a complete website with dynamic qualities, you've come to the right place. To find out more about how online design can improve profitability in your business call us on 0141 810 3933 or email info@mccusker.co.uk
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OMG 10 seconds, Lodges on Loch Lomond 30 second
Ten seconds exposure in the right location could be all it takes to turn your business into a high flying enterprise.
The commercials above and on the right represents a typical 10 second slot providing businesses with an eye catching opportunity to promote their brand to a lucrative target market within travel hubs and high end shopping malls. These commercials offer customers a dynamic and direct extension of their printed media presence and are designed to deliver their corporate identity, image and message in a seamless transition from print to digital that maintains the integrity of their brand.
Say it in five, ten, twenty or thirty seconds…
again and again and again.
There are a number of options available which allow you to utlise digital media to better promote your product or service. And a range of formats available with both portrait and landscape screen orientation. Generally speaking suppliers of digital advertising offer slots ranging from five seconds, ten seconds, twenty seconds and 30 seconds. As a guide to what is available JCDecaux are a very big player in pemiere on-site digital advertising for more information link to the JCDecaux website. Scroll down for another example.
Below Las Ramblas 10 seconds
In the time it takes to run the hundred metres, you could have your customers sprinting to your outlet or website.
Regardless of whether you decide to promote your business with a five, ten, twenty or thirty second advert, your brand will be visible to your potential customers for a whole 12 minutes in any given hour. For example, a five second advert would be screened 144 times every hour, a ten second advert 72 times every hour, a twenty second advert 36 times every hour and a thirty second advert would be on screen 24 times every hour.
Why not integrate your ad with a QR code to create an immediate purchasing opportunity for smart phone users.
The power of digital media can also be integrated with a quick response or QR code, which will offer customers with a Blackberry or android phone the opportunity to scan your QR code as it appears on screen in your advert which will link them straight to your website for further information and crucially in the case of online retail enterprises this can mean an immediate purchasing opportunity. Press refresh in your browser to view again. 